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http://hokuga.hgu.jp/dspace/handle/123456789/349
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Title: | 記号論マーケティングは広告戦略をどのように捉えていたのか?(黒田重雄教授退職記念号) |
Other Titles: | Advertising Strategy in Semiotic Marketing(The Commemorative Issue in Honor of Professor Shigeo Kuroda on the Occasion of his Retirement) |
Authors: | 下村, 直樹 Shimomura, Naoki |
Issue Date: | 25-Mar-2010 |
Publisher: | 北海学園大学経営学会 |
URI: | http://hokuga.hgu.jp/dspace/handle/123456789/349 |
Appears in Collections: | 第07巻第4号
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