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Please use this identifier to cite or link to this item: http://hokuga.hgu.jp/dspace/handle/123456789/377

Title: コーズ・リレイテッド・マーケティングの評価に「消費者とコーズの関係」が与える影響に関する一考察 : 支援先選定の重要性の検証
Other Titles: The Effects of the Relationship between Consumers and Causes on the Evaluation of Cause-Related Marketing : Are Choices of Causes Important?
Authors: 世良, 耕一
Sera, Koichi
Issue Date: 25-Dec-2003
Publisher: 北海学園大学経営学会
URI: http://hokuga.hgu.jp/dspace/handle/123456789/377
Appears in Collections:第01巻第3号

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